Art of the Wild comes to life in Paris at HyperNature, a week of extravagant events by Maison Perrier-Jouët
June 2019 – Before champagne, there is nature. Nature is at the root of the history of Maison Perrier-Jouët and has served as a primary source of inspiration for the elaboration of its cuvées for over 200 years. Between 17th and 23rd June 2019, Maison Perrier-Jouët assembled curious minds to take part in an unprecedented dialogue between champagne and gastronomy, revolving around nature.
The launch party saw hundreds of special guests discovering HyperNature by Perrier-Jouët, a programme of singular experiences curated by the House. The following week was punctuated by numerous events and workshops
Creative freedom and an unconventional observation of nature have been at the heart of Maison Perrier-Jouët’s identity since its very foundation. This enduring bond with art and nature is expressed today through Art of the Wild: the universe as seen by the House to re-enchant the everyday through the presence of vibrant, unbridled nature. Among the guests at the HyperNature by Perrier-Jouët launch were a number of the House’s Artisans of the Wild, an international community of ambassadors, representing a diversity of creative fields from art and design to fashion and food, who embody the House’s values.
Fellow Artisans of the Wild model Winnie Harlow, British designer Bethan Laura Wood, Michelin-starred chef Akrame Benallal and French contemporary art gallerist, Emmanuel Perrotin were all in attendance at the launch, spreading Maison Perrier-Jouët’s free spirit. The evening rounded off with an enchanting acoustic set from French indie duo Brigitte.
Throughout the week, the extraordinary rooftop setting of Le Dernier Etage in Paris was infused with the extravagance of Maison Perrier-Jouët’s Art of the Wild. The space had been transformed, with reinvented nature asserting itself at every turn and sweeping panoramic views of the city amping up the ambiance as day turned to night.
In this singular setting, a varied programme of workshops, installations, live music and celebrations connecting art, nature, food and champagne took place as part of HyperNature by Perrier-Jouët. Among them, Maison Perrier-Jouët Cellar Master Hervé Deschamps led exclusive tastings for guests to (re)discover the floral, intricate style that has defined Maison Perrier-Jouët’s champagnes since its foundation in 1811. “HyperNature table by Akrame”, a harmonious meeting between Akrame Benallal’s gastronomy and Perrier-Jouët cuvées, was open for lunch and dinner throughout the week. Bethan Laura Wood’s dazzling, interactive life-sized tree sculpture offered a whimsical champagne tasting ritual, while the aromas of the Perrier-Jouët Blanc de Blancs cuvée were revealed with an innovative olfactory experience.
HyperNature by Perrier-Jouët was a unique, multisensory opportunity to discover over 200 years of Maison Perrier-Jouët’s heritage and an invitation to step into the Art of the Wild universe.