Fill Your World With Wonder
Maison Perrier-Jouët unveils its collaboration with the artist Viviane Sassen. A joyful, positive and mindful ode to nature.
Maison Perrier-Jouët encourages us to reflect on an increasingly pressing issue: the need to continue to (re)think our relationship with nature. To preserve this relationship of symbiosis with nature, to have a positive impact on the ecosystem, to implement a savoir-faire inspired by the living world – these priorities are at the heart of Maison Perrier-Jouët’s thinking and action.
The Dutch artist is known for her singular approach to fashion photography, which she presents as a composition based on her own creative collages. The collaboration between the Dutch artist Viviane Sassen and Maison Perrier-Jouët is an encounter based on a shared ethos and a shared vision of nature – a community of thought that led the House to commission Viviane Sassen to provide the creative direction for the film and the visuals of its new advertising campaign. For Fill Your World with Wonder, the artist creates a fusion between art and nature, the twin pillars of the House, and captures an image of nature that is at once poetic and vibrant, placing a human presence at its heart.
Emanuele Coccia is an Italian-born philosopher who lives and works in Paris. He has taught and participated in symposiums at prestigious universities, including Harvard, Columbia and Princeton in the US, and others worldwide (Italy, Japan, Germany, Argentina). Emanuele Coccia has been Associate Professor at the Ecole des Hautes Etudes en Sciences Sociales in Paris for the past 10 years. He has authored a large number of works, including three best-sellers – Sensible Life, The Life of Plants and Metamorphoses – which have been translated into more than 10 languages. Emanuele Coccia is a proponent of major contemporary thought in the domain of nature.
“Alchemy is the attempt to build a world in which everything is the mind and the hand of something other. A world where everything breathes and yearns in unison.”Viviane Sassen
An encounter between Viviane Sassen and Emanuele Coccia, two major talents in the domains of photography and philosophy, who weave a dialogue rooted in the Champagne region, and in Maison Perrier-Jouët’s founding inspirations of art and nature.
Modern Alchemy : a work that questions the power of the living world and of matter, advancing a new vision of nature.
This ambitious work brings together a series of 80 photographs and a philosophical essay which produce a dialogue free of all constraints.A new way of observing and comprehending the sensible world around us, entirely composed of matter, within which there is an immediate and permanent continuity between the spiritual and the material.