Design for Nature Award
Building on their collaboration which began in 2012, Maison Perrier-Jouët and Design Miami are pleased to announce the creation of the Perrier-Jouët Design for Nature Award.
This exciting new initiative invites designers to explore the concept of sustainability as a driving force for meaningful cultural and environmental progress. Each year, the Award will honor one whose practice reflects both a responsible approach to sustainability and a strong affinity with the ethos of Art Nouveau. The selected designer will create a unique work that will be presented in Miami the year after.
First Design for Nature Award Recipient
Dutch artist and Haute Couturier Iris van Herpen has been announced as the winner of the inaugural edition of the Perrier-Jouët Design for Nature Award. This prize, created jointly by Maison Perrier-Jouët and Design Miami, encourages designers to explore the concept of sustainability as a driving force for meaningful cultural and environmental progress. As the inaugural winner of the Award, Iris van Herpen will be offered a carte blanche to create a unique work that will be showcased at Design Miami the following year (2026)
THE ARTIST
Iris van Herpen
Iris van Herpen, who founded her eponymous Maison in 2007, is widely heralded as one of fashion’s most forward-thinking designers, constantly expanding the frontier between nature, culture and innovation. Her practice reveals the invisible beauty of living systems, translating organic forces, micro-rhythms and subterranean life into visible form. By fusing couture with science, sound, technology and craft, she builds a new sensorial language for sustainability – one that is simultaneously poetic, precise and radically material-aware. Like Art Nouveau at its origins, her work makes nature active: it becomes not simply a motif, but a collaborator
Her latest collection, Sympoiesis, shown at Paris Couture Week in July 2025, was inspired by the expansive, life-giving force of the ocean, transcribing its ecological transformation into cloth via translucently layered textures, liquidised forms, and silhouettes that surged and waned like the tide. Exploring how we are one with the ocean, the largest and most important ecosystem on our planet, Iris van Herpen sought to convey not only the ocean’s state of peril, but also its innate beauty.
My work has long explored the symbiosis between fashion and art. The opportunity to create a design-led experience at Design Miami 2026 is really inspiring and allows me to deepen my exploration of the ever-shifting relationship between our body and the living forces of nature.Iris van Herpen
Art Nouveau heritage
Maison Perrier-Jouët’s heritage is rooted in the Art Nouveau movement, which harmoniously linked nature, beauty and craftsmanship to create a connection between the natural world and human intervention. Taking nature as an endless source of inspiration, the House shares a positive and meaningful vision of the world.
Celebrating nature, culture and creativity
The Perrier-Jouët Design for Nature Award, presented in collaboration with Design Miami, invites designers to investigate sustainability through the spirit of Art Nouveau — a philosophy that celebrates the profound interconnectedness of nature, culture, and creativity.
Expanding on this concept, the award encourages projects that merge artistic innovation with environmental responsibility, fostering collaborative and regenerative design practices that embody a constructive optimism for a more sustainable future.
Expanding on this concept, the award encourages projects that merge artistic innovation with environmental responsibility, fostering collaborative and regenerative design practices that embody a constructive optimism for a more sustainable future.
The Perrier-Jouët Design for Nature Award is in search of solutions that are intellectually demanding, grounded in a specific territory a nd environmentally relevant. Sustainable innovation is encouraged at every level—from materials and processes to cultural narratives and social impact.
Iris van Herpen was chosen as the first recipient of the Perrier-Jouët Design for Nature Award by Axelle de Buffévent, Global Culture & Creative Director, Pernod Ricard Group, and writer and historian Glenn Adamson, Curatorial Director of Design Miami 2025.
Iris van Herpen was chosen as the first recipient of the Perrier-Jouët Design for Nature Award by Axelle de Buffévent, Global Culture & Creative Director, Pernod Ricard Group, and writer and historian Glenn Adamson, Curatorial Director of Design Miami 2025.
The Perrier-Jouët Design for Nature Award not only cements our enduring partnership with Design Miami but also places Maison Perrier-Jouët at the forefront of shaping a new culture around design and sustainability. We are thrilled to be able to build on, and to renew, our artistic heritage.Axelle de Buffévent
Global Culture & Creative Director
Our collaborations
Like Art Nouveau, Perrier-Jouët takes nature as an infinite source of inspiration, sharing a positive and meaningful vision of the world. Since 2012, Maison Perrier-Jouët has been collaborating with creative talents whose works are exhibited at major art and design fairs abroad to raise awareness on the complexity of the living world among a wide audience.