It all starts with a flower…
Fill your world with wonder
Following on from the success of its previous campaign, Maison Perrier-Jouët is writing a new chapter. A real manifesto founded on joy, optimism and the vision of a brighter future ahead.
A universal symbol of nature, beauty and optimism, the flower is the star of Perrier-Jouët’s new advertising campaign
Since its creation in 1811, the history of Maison Perrier-Jouët is intrinsically linked to that of flowers. Pierre-Nicolas Perrier and Rose-Adélaïde Jouët, a couple united by their love of art, nature and their shared vision of c hampagne, chose Chardonnay as their signature grape variety from the very start. In doing so, they inaugurated the famous floral style of Perrier-Jouët champagnes and inspired the next chapters in its history.
In 1902, Emile Gallé, one of the pioneers of the French Art Nouveau movement, decorated 4 Perrier-Jouët magnums with white Japanese anemones, which have since become the House’s emblem.
In 1902, Emile Gallé, one of the pioneers of the French Art Nouveau movement, decorated 4 Perrier-Jouët magnums with white Japanese anemones, which have since become the House’s emblem.
Opening up to joy
Maison Perrier-Jouët firmly believes in enjoying the wonders the natural world has to offer to shape the vision of a brighter future ahead.
That’s why the house called on the famous creative director Lina Kutsovskaya, along with renowned photographer and artist Viviane Sassen to create a campaign designed to have a resounding impact on everyone. Their dreamlike creations evoke the original meaning of wonder – an almost childlike curiosity which makes it possible to see the world under a different light, more alive and vibrant than ever before.
That’s why the house called on the famous creative director Lina Kutsovskaya, along with renowned photographer and artist Viviane Sassen to create a campaign designed to have a resounding impact on everyone. Their dreamlike creations evoke the original meaning of wonder – an almost childlike curiosity which makes it possible to see the world under a different light, more alive and vibrant than ever before.
Moments of enchantment
Infusing vitality with Viviane Sassen
Artist, photographer and longstanding friend of the House, Viviane Sassen has shot spectacular images of the Perrier-Jouët anemone, which appears to pop out of the frame in an explosion of joy. Her colourful creations showcase the Champagne vineyards, including their fauna and flora against a deep blue sky crossed by large swooping brushstrokes, giving a strong impression of vitality.
This joyful vision of nature is enhanced by the campaign’s overall aesthetic approach, inspired by one of the founding principles of the Art Nouveau movement: removing boundaries between artistic disciplines. Combining photographs, computer graphics, plays on scale, collages and paintings, it creates a strong visual impact, which wonderfully captures the imagination.
This joyful vision of nature is enhanced by the campaign’s overall aesthetic approach, inspired by one of the founding principles of the Art Nouveau movement: removing boundaries between artistic disciplines. Combining photographs, computer graphics, plays on scale, collages and paintings, it creates a strong visual impact, which wonderfully captures the imagination.
In this campaign, Perrier-Jouët’s emblematic anemone stands as a joyful symbol of the House’s Art Nouveau heritage and its close relationship with nature.
