Since 1811, Maison Perrier-Jouët has evolved in symbiosis with nature. This deep and sincere relationship is rooted in the history of the House: Pierre-Nicolas Perrier and his son Charles were known as botanists and horticulturists, who introduced progressive ideas on viticulture for the time. Nurtured over the centuries, this symbiotic relationship with nature continues, inspiring Perrier-Jouët at each stage in the elaboration of its wines.
For Maison Perrier-Jouët, man is a living being among others. This message of equality, redefining the relationship between man and nature, is the basis of the House’s commitment in years to come. Nature is a complex ecosystem in which all the species - including man - are interdependent, with different degrees of influence, but in the end a balance emerges. A magnificent balance that Perrier-Jouët wants to help preserve.
Maison Perrier-Jouët is rolling out an ambitious programme of commitment to nature. The approach of the House aims to reduce its impact on nature, at each stage in the elaboration of its wines, starting with its exceptional vineyard:
- Actions to promote biodiversity since 2014: installation of beehives, planting trees, shrubs and hedges, building low stone walls.
- Sustainable viticulture since 2016: dual certification (Sustainable Viticulture in Champagne and High Environmental Value) awarded to 100% of its vineyard.
- Zero herbicide in the House’s vineyard since 2020: the House is ahead of the 2025 target for the Champagne region as a whole.
- Experimental regenerative viticulture program since 2020: the first results of this transformation are expected by 2025. The ecosystem of the vineyard is considered as a whole: regenerating soils to increase their fertility, enriching biodiversity and long-term climate action.
Experimentation in progress: plant covers, flower covers, green fertilisers, alternative treatments, confined spraying and electric trimming trolleys.
Maison Perrier-Jouët works to promote a circular economy: all its waste is reused and repurposed to make new products. 100% of the by-products of vinification (grape seeds, skins, pulp, lees) are recycled and transformed:
- For use in cosmetics (essential oils)
- For use if food (cooking oils)
- To produce compost and nutrients.
A virtuous value chain
Maison Perrier-Jouët has introduced measures to minimize the impact of production and transport:
- The House has reduced our CO2 emissions by 55% (in scopes 1 & 2).
- All its sites run on green energy
- The House operates a zero-flight policy for transporting its wines.
- Perrier-Jouët bottles are 100% recycled, forever. Its green glass bottles contain 85% recycled glass.
- In 2020: launch of the Ecobox for non-vintage Perrier-Jouët wines. A gift box uniting beauty and sustainability: made from 100% natural fibres sourced from FSC certified French forests, ink and glue without any mineral oils, fully recyclable with a reduced environmental impact.
- By 2022: 100% of the House’s gifting offer will be eco-designed. Launch of a new sustainable gift box for Perrier-Jouët Belle Epoque wines: the House recovers untreated, surplus wood – sourced from FSC certified French forests – and gives it a use in creating this gift box. Perrier-Jouët pays particular attention to the origin and valorization of nature-derive materials in the development of its gifting offer.
- The House has ended production of all single-usage plastic promotional materials (straws, swizzle sticks, coasters, etc.).