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Champagne Perrier-Jouët - Arts & Crafts News - Tord Boontje

The Enchanting Tree
by Tord Boontje

With his hand-worked metal branches, the leaves soldered one by one,
the anemones lacquered in white; Tord Boontje has reinvented
the tasting ritual to create a decidedly Perrier-Jouët moment.

In 1902, a spray of Japanese anemones designed by Emile Gallé heralded the emergence of an artistic movement,
Art Nouveau, symbolic of a yearning to which Perrier-Jouët has always remained true. Inspired by those iconic swirling anemones, Tord Boontje designed a fluid and flowing tree,
a plant sculpture with anemones and champagne flutes
for blossoms.
Suspended in mid-air in order to maintain the coolness of the champagne, they bathe the golden branches in light, reflecting the pearly drops of water on the ice bucket below.
A refined and resolutely modern Perrier-Jouët creation, lending a hint of the sublime to the tasting of a Belle Epoque cuvée.

Tord Boontje, an artist born in 1968 in the Netherlands, studied industrial design at the Design Academy in Eindhoven (1986-1991) then at the Royal College of Art in London
(1992-1994), before founding his own design studio
in 1996 in London.
He draws inspiration from nature and incessantly explores the relationship between nature and technology: the association with Perrier-Jouët was thus a marriage made in heaven.
"My ideas come to me while strolling in the forest and observing the way light and nature interact" explains the designer, who refuses to link modernism and minimalism.

Champagne Perrier-Jouët - Arts & Crafts News - An enchanting tasting experience

An enchanting tasting experience

Champagne Perrier-Jouët - Arts & Crafts News - An elegant gesture

An elegant gesture

Champagne Perrier-Jouët - Arts & Crafts News - Tord Boontje

Tord Boontje

Champagne Perrier-Jouët - Arts & Crafts News - The enchanting tree by Tord boontje

The Enchanting Tree by Tord boontje

Champagne Perrier-Jouët - Arts & Crafts News - Inspiration

Inspiration

Champagne Perrier-Jouët - Arts & Crafts News - Craftsmanship

Craftsmanship

Champagne Perrier-Jouët - Arts & Crafts News - Haleigh

A toast to a shared champagne experience

Champagne Perrier-Jouët - Arts & Crafts News - Cocorosa

Cocorosa and Lucy, gathered around The Enchanting Tree

Champagne Perrier-Jouët - Arts & Crafts News - Shini

Shini's guests serve champagne around The Enchanting Tree

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