Perrier-Jouët presents InBloom Fresh Box
by Benjamin Graindorge
An imaginative limited-edition chill case for the Grand Brut and Blason Rosé cuvees, signed by talented young French designer Benjamin Graindorge.
Inspiration for this creation was drawn from the Art Nouveau vision of Nature and Perrier-Jouët’s floral, elegant & diamond-cut signature style.
The InBloom Fresh Box develops the theme of protection with the shape of a flower on the point of blooming. As a bud protects a new flower, bearing the fluid yet vigorous lines of the Art Nouveau movement, delicately embracing a bottle of Grand Brut or Blason Rosé champagne. Once opened, the case reveals its secret: a bottle kept at the ideal tasting temperature, a subtle invitation to enjoy the floral aromas of Perrier-Jouët champagne.
The streamline shape of the case lies in perfect contrast to the velvety smooth feel of the matte white base and satin-smooth lid. The two exclusive presentation cases are available in colours which are perfectly attuned to the wine within:spring green for Grand Brut, pale pink for Blason Rosé.
“I like to imagine the InBloom Fresh Box protecting its precious sap like a bud enveloped in mystery, ready to open and reveal a flower’s fragile petals,” he says. “Then, the InBloom Fresh Box vanishes, revealing in its place Perrier-Jouët champagne.”
Benjamin Graindorge graduated from ENSCI in 2006. He has since had a residency at Japan’s Villa Kujoyama in 2009. In 2011, he saw his first solo exhibition at the YMER&MALTA gallery, and was voted Young Designer of the Year at the Elle Décor International Design Awards one year later. Most recently, he was welcomed into the museum of Arts Décoratifs in Paris.