THE ENCHANTING TREE EXHIBITED AT DESIGN SHANGHAI 2015
Following the sponsorship of Design Miami 2014 exhibition, Perrier-Jouët has showcased
“The Enchanting Tree” by famous Dutch designer Tord Boontje.
The leading design exhibition Design Shanghai 2015 took place from March 27 to 30 in Shanghai Exhibition Center, providing art lovers with a unique experience of Tord Boontje's artistic installation. Design Shanghai 2015 is China’s premier interior design event, featuring the finest international design houses. The show welcomed an estimated 300 exhibitors and 60,000 visitors was expected to attend the four day event.
The Enchanting Tree by Perrier-Jouët brings elements of theatre and poetry to the gesture of tasting Perrier-Jouët Belle Epoque cuvee, continuing the brand tradition of collaborating with artists and designers in line with its artistic heritage. The Perrier-Jouët and Tord Boontje collaboration is rooted in a shared vision and appreciation of nature, Art Nouveau & craftsmanship. By presenting this reinterpreted art piece at Design Shanghai for the first time, Perrier-Jouët further demonstrated its artistic allure to discerning appreciators.