L’EDEN BY PERRIER-JOUËT IN SOHO LONDON
An unmissable global lifestyle experience has finally arrived for the very first time in London, in celebration of the creative effervescence of the two biggest cultural weeks; London Fashion Week and London Design Festival.
London, United Kingdom. September 16th – 25th, 2016. For the duration of London Fashion Week and London Design Festival, Perrier-Jouët hosted an unmissable, immersive experience around a completely new vision of nature, providing an unexpected contrast in the city of London, celebrating the creative effervescence of two of the biggest cultural weeks in the city’s calendar.
Found at 147 Wardour Street, was the highly anticipated event of L’Eden by Perrier-Jouët, the two story venue’s lounge installation was enchanted by the leading Parisian designer Noé Duchaufour-Lawrence;
who created a link between nature and the city with the vertically-hanged 3D-printed branches where visitors can extract their own Anemone flutes as a new tasting ritual. Held in the basement, guests were transported into the world’s first bio-responsive garden created by Bompas & Parr, where nothing was as it seems and the plants within mimic visitor’s every move.
Guests and VIPs were cordially invited to experience a first glimpse into the party before it was opened to the public on September 23rd – 25th for the magical discovery of l’Eden by Perrier-Jouët through Master Classes, Perrier-Jouët workshops and Bio-Responsive Garden tour.
PERRIER-JOUËT TASTINGS AND MASTERCLASSES