AN ENCHANTING STORY
At Maison Perrier-Jouët, the history of champagne began over 200 years ago. The House was founded by two independent-minded free spirits who shared a passion for art and nature – and a bold vision for champagne. The House has stayed true to this founding philosophy of creative freedom and an unconventional observation of nature ever since.
Pierre-Nicolas Perrier and Rose-Adélaïde Jouët shared a love of nature and the arts. She was a cultured young woman from a Norman merchant family; he a masterful wine merchant and botanist. A year after their wedding, in 1811 they founded Maison Perrier-Jouët: born of their desire to create a Champagne House with a difference.
The free-spirited founders selected Chardonnay as the signature of Maison Perrier-Jouët, elevating it from a little-used grape variety to the cornerstone of the world-renowned intricate, floral style of Perrier-Jouët champagne. Their attachment to the terroir, unconventional vision of champagne and belief in creativity redefined the history of champagne.
The destiny of Maison Perrier-Jouët has always been shaped by audacious choices, starting with the founders’ decision to make the Chardonnay grape the signature of the House, pioneering the intricate, floral style for which its famous champagne is recognised throughout the world.
Perrier-Jouët champagne is instantly identifiable for its distinctive intricate, floral style: on the nose, the captivating floral freshness and finesse of the House’s signature Chardonnay; on the palate, richness and complexity as – thanks to the cellar master’s knowledge of the terroir – meticulously selected individual crus are blended into an elegant, harmonious whole. Combined with Champagne’s two red grape varieties, Pinot Noir and Meunier, Chardonnay is a lively, luminous presence. But the purest expression of Chardonnay is naturally to be found in the two single-grape cuvées: classic Perrier-Jouët Blanc de Blancs and vintage Perrier-Jouët Belle Epoque Blanc de Blancs.
The founders’ passion for art, nature and champagne has been passed down through the generations. Their son Charles Perrier, a botanist like his father, took over the House in 1848. The family philosophy of creative freedom and an unconventional observation of nature is intrinsic to the history of champagne. These values shape Maison Perrier-Jouët to this day.
Thanks to a legacy of continuity, Maison Perrier-Jouët has acquired unparalleled expertise in revealing the essence of Chardonnay. Remarkably, Hervé Deschamps is only the seventh cellar master at the Champagne House in over 200 years. He will, in turn, ensure his expertise is passed on to his successor Séverine Frerson, the House’s first female cellar master.
Art Nouveau, inspired by the graceful, sinuous forms of nature, bloomed across Europe in the late-19th century. The movement's exuberance and creative freedom paved the way for 20th-century avant-garde art. The ethos of Art Nouveau was to reinvent nature to re-enchant the everyday. Just like Maison Perrier-Jouët's Art of the Wild vision of unbridled nature.
Maison Perrier-Jouët's affinity with the Art Nouveau movement is best expressed by the emblematic anemone motif illustrated for the House in 1902 by Emile Gallé. Today, the House's enduring bond with art and nature translates to an extravagant universe it calls Art of the Wild, which reinvents luxury as a meaningful experience with artistic collaborations.